What You See Isn’t Always What You Get: New Rules Crack Down on Altered Property Images in NSW
If you’ve ever wondered whether those sparkling photos in a rental listing are too good to be true, you’re not alone. The NSW Government has announced a major crackdown on deceptive property images, introducing new laws that will require landlords and agents to disclose when listing photos have been digitally altered.
These changes are aimed at curbing misleading practices in rental advertising, particularly when it comes to editing out flaws, digitally staging furniture, or using filters that significantly distort the appearance of the property.
What’s Changing?
Under the proposed legislation, real estate agents and landlords will need to
- Disclose if any images used in a listing have been digitally enhanced
- Avoid misrepresenting the condition, size, or layout of the property
- Comply with new consumer protection standards to ensure renters are not misled
This means if a crack in the wall has been digitally erased or if furniture has been virtually added to make a room look more spacious, this will need to be clearly disclosed in the listing.
Why It Matters to You as a Landlord
While the intention behind these reforms is to improve transparency and protect tenants, it is important for property owners to understand the impact. These laws do not prevent the use of professional photography or virtual staging. They simply require honesty about it.
At Club Property Management, we have always prioritised high-quality marketing while remaining compliant with legislation. These changes reinforce what we already practise by ensuring that listings are attractive but also accurate.
Being upfront protects you from potential disputes and fines while also attracting renters who know exactly what they are walking into.
When Does It Start?
The legislation is currently in draft stages and expected to be introduced in the coming months. We will keep you updated on exact implementation dates and what steps you may need to take to stay compliant.
What You Can Do Now
Start thinking about how your property is being presented. If you are using digital enhancements, make sure they do not cross the line into misrepresentation. And work with a management team who knows how to navigate these laws without compromising your marketing.
We are here to make compliance easy while helping you attract great tenants.
Need advice on how this affects your property listings?
Reach out to our team at leasing@clubpropertymanagement.com.au, and we will make
sure your portfolio is in the clear.